BY THE NUMBERS

10+ Years of Marketing Leadership Experience

6 Promotions in the Last 10 Years

Experience Scaling Revenue from $2M to $26M

RESUME

VERY - CHIEF MARKETING OFFICER

August 2020 - Present

Led a collaborative and high-performance culture within a 10-person marketing team, resulting in a significant positive impact on pipeline and revenue generation across demand generation, product marketing, and brand functions.
Developed strong cross-functional relationships with various departments, such as product, sales, and finance, to ensure seamless execution of marketing initiatives.
Spearheaded the development and implementation of the go-to-market (GTM) strategy, including market segmentation, positioning, and product messaging.
Successfully achieved quarterly marketing objectives and ensured alignment of all marketing team initiatives with company-level goals.
Monitored key performance indicators (KPIs) on a daily, weekly, and quarterly basis to track and evaluate marketing team's performance.
Defined and consistently refined Very's audience and segmentation strategies and used robust customer insights to inform marketing investments.
Drove market research to deeply understand evolving customer needs and champion those needs throughout the organization.

VERY - VP OF MARKETING

September 2018 - August 2020

Developed positioning and messaging that differentiated Very's services in the market and created compelling content that supported both internal stakeholders and the overall marketing content strategy.
Collaborated with the product team to create a multi-year roadmap to offer increasingly differentiated services and go up market.
Defined and established the new market category of Agile IoT, and positioned Very as the leader in the space.
Increased year-over-year marketing-generated revenue by 307%.
Managed a marketing budget of $1M, and optimized marketing spend with a quarterly ROI analysis.
Assumed the role of interim VP of Sales for six months, implementing highly effective sales strategies that resulted in a remarkable 104% increase in pipeline and a substantial 127% growth in revenue compared to the previous six-month period.

VERY - DIRECTOR OF MARKETING

May 2017 – September 2018

Conducted extensive customer research and turned customer insights into a comprehensive go-to-market (GTM) strategy.
Communicated Very's value proposition to the sales team and developed sales enablement tools to support the sales, upsell, and renewal processes.
Leveraged market intelligence to launch a demand generation program that resulted in more than $1M in revenue in the first 12 months.
Provided visibility into marketing campaign results and effectiveness, including outbound marketing metrics, lead distribution, opportunity stages, pipeline contribution, and ROI.
Increased year-over-year unique website visits by 380%.

SKUID - DIRECTOR, MARKETING SERVICES

April 2016 – March 2017

Worked closely with C-level executives to develop and execute marketing strategies throughout Series A and B funding, setting the stage for the company’s acquisition.
Led a 7-person team that supported 100% year-over-year revenue growth.
Collaborated with product and sales teams to develop competitive positioning materials.
Crafted and implemented a product marketing strategy that aligned with the organization's overarching goals.
Collaborated with the product team to create marketing campaigns to support the launch of new product features.
Delivered product-centric training sessions for sales personnel.
Created sales enablement materials and training sessions to increase win rates.
Collaborated with product and sales teams to develop competitive positioning materials.
Created an event engagement plan for Dreamforce, which produced a 211% increase in leads over the previous year.
Worked with Fortune 100 customers to tell their Skuid success stories through speaking engagements, testimonial videos, case studies, blog posts, infographics, and more.

SKUID - DIRECTOR OF DIGITAL MARKETING

July 2015 – April 2016

Managed all digital marketing efforts, including web properties, social media, video, and marketing automation.
Established, managed, and monitored the performance of digital marketing campaigns, increasing organic website traffic by 33%.
Planned and executed relevant digital marketing campaigns for 16 live events.

SIGNIX - MARKETING DIRECTOR

July 2013 – June 2015

Created a comprehensive marketing strategy, including demand generation, digital marketing, product marketing, and event marketing, which led to a 538% increase in leads in two years.
Reported directly to the Executive Vice President and participated in C-level strategy meetings.
Collaborated with the sales and product teams to identify and refine the company’s target market.

SIGNIX - PRODUCT MARKETING SPECIALIST

December 2012 – July 2013

Developed and implemented a product marketing plan in line with the company’s business and strategic objectives.
Worked closely with other teams to develop promotional programs and tools to support new product launches.
Conducted product training for sales representatives.
Monitored competitors' products to identify competitive gaps and opportunities.

TRANSCARD - DIRECTOR OF MOBILE MEDIA

Launched Prepaid Community Magazine, a B2B publication for the financial sector
Developed an interactive iPad version of the publication

September 2012 – December 2012

TRUE NORTH CUSTOM - MAGAZINE DESIGNER

Designed magazine spreads for B2B publications MD News Magazine and Builder/Architect Magazine and designed an interactive iPad version of MD News Magazine
Managed the MD News Facebook page and increased fan base by 14% in three months

July 2011 - September 2012

MEDIA GENERAL - DESIGNER & COPY EDITOR

Led the design team for the Florence Morning News, a daily newspaper with a circulation of 35,000
Designed pages for seven regional newspapers

May 2010 – July 2011

VOLUNTEER EXPERIENCE

FOUNDER

Run for Reece

Founded Run for Reece, an organization to raise money for medical expenses for Reece Bova, a boy born with a congenital heart defect. To date, Run for Reece fundraising efforts have raised more than $36,000.

COMMITTEE MEMBER

ChaTech Women

Organized networking and mentorship events to support women in tech in the Chattanooga, TN area. The mission of ChaTech Women is to inspire connect and support women and girls in technology pursuits through education, networking, and mentoring so they may advance professionally and personally.

MARKETING COMMITTEE MEMBER

Chattanooga Women's Leadership Institute (CWLI)

Contributed to the marketing strategy of CWLI, an organization committed to improving outcomes for women at all levels of society by offering premiere training and networking for professional women of all ages, backgrounds and professions.

ADVISORY COUNCIL MEMBER

Advised university faculty about key industry trends and the qualities employers are looking for in School of Journalism & Communication graduates.

Southern Adventist University School of Journalism & Communication