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BY THE NUMBERS

10+ Years of Marketing Leadership Experience

6 Promotions in the Last 10 Years

Experience Scaling Revenue from $2M to $26M

Resume: Services
Resume: Resume

RESUME

VERY - CHIEF MARKETING OFFICER

August 2020 - Present

  • Led a collaborative, high-performance marketing team to drive positive pipeline and revenue impact across the demand generation, product marketing, and brand functions

  • Developed go-to-market positioning to differentiate Very from competitors, ensuring brand alignment with company-level strategic goals

  • Built strong cross-functional relationships with product marketing and management discipline leaders to ensure alignment between marketing and business objectives

  • Achieved quarterly marketing OKRs and ensured all marketing team initiatives mapped to company-level objectives

VERY - VP OF MARKETING

September 2018 - August 2020

  • Defined and established the new market category of Agile IoT, and positioned Very as the leader in the space

  • Increased year-over-year marketing-generated revenue by 307%

  • Managed a marketing budget of $1M, and optimized marketing spend with a quarterly ROI analysis

VERY - DIRECTOR OF MARKETING

 May 2017 – September 2018

  • Ramped a demand generation program that resulted in more than $1M in revenue in the first 12 months

  • Provided visibility into marketing campaign results and effectiveness, including outbound marketing metrics, lead distribution, opportunity stages, pipeline contribution, and ROI

  • Increased year-over-year unique website visits by 380%

SKUID - DIRECTOR, MARKETING SERVICES

  • Worked closely with C-level executives to develop and execute marketing strategies throughout Series A and B funding, setting the stage for the company’s acquisition

  • Led a 7-person team that supported 100% year-over-year revenue growth

April 2016 – March 2017

SKUID - DIRECTOR OF DIGITAL MARKETING

July 2015 – April 2016

  • Managed all digital marketing efforts, including web properties, social media, video, and marketing automation

  • Established, managed, and monitored the performance of digital marketing campaigns, increasing organic website traffic by 33%

  • Planned and executed relevant digital marketing campaigns for 16 live events

SIGNIX - MARKETING DIRECTOR

July 2013 – June 2015

  • Created a comprehensive marketing strategy, including demand generation, digital marketing, product marketing, and event marketing, which led to a 538% increase in leads in two years

  • Reported directly to the Executive Vice President and participated in C-level strategy meetings 

  • Collaborated with the sales and product teams to identify and refine the company’s target market

SIGNIX - MARKETING SPECIALIST

December 2012 – July 2013

  • Built automation and reporting from the ground up to track the effectiveness of marketing campaigns

  • Coordinated SEO and PPC strategy, which led to a 779% increase in monthly website visits

TRANSCARD - DIRECTOR OF MOBILE MEDIA

  • Launched Prepaid Community Magazine, a B2B publication for the financial sector

  • Developed an interactive iPad version of the publication

September 2012 – December 2012

TRUE NORTH CUSTOM - MAGAZINE DESIGNER

  • Designed magazine spreads for B2B publications MD News Magazine and Builder/Architect Magazine and designed an interactive iPad version of MD News Magazine

  • Managed the MD News Facebook page and increased fan base by 14% in three months

July 2011 - September 2012

MEDIA GENERAL - DESIGNER & COPY EDITOR

  • Led the design team for the Florence Morning News, a daily newspaper with a circulation of 35,000

  • Designed pages for seven regional newspapers

May 2010 – July 2011

VOLUNTEER EXPERIENCE

FOUNDER

Run for Reece

Founded Run for Reece, an organization to raise money for medical expenses for Reece Bova, a boy born with a congenital heart defect. To date, Run for Reece fundraising efforts have raised more than $36,000.

COMMITTEE MEMBER

ChaTech Women

Organized networking and mentorship events to support women in tech in the Chattanooga, TN area. The mission of ChaTech Women is to inspire connect and support women and girls in technology pursuits through education, networking, and mentoring so they may advance professionally and personally.

MARKETING COMMITTEE MEMBER

Chattanooga Women's Leadership Institute (CWLI)

Contributed to the marketing strategy of CWLI, an organization committed to improving outcomes for women at all levels of society by offering premiere training and networking for professional women of all ages, backgrounds and professions.

ADVISORY COUNCIL MEMBER

Advised university faculty about key industry trends and the qualities employers are looking for in School of Journalism & Communication graduates.

Southern Adventist University School of Journalism & Communication

Resume: List
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