
BY THE NUMBERS
10+ Years of Marketing Leadership Experience
6 Promotions in the Last 10 Years
Experience Scaling Revenue from $2M to $26M
RESUME
VERY - CHIEF MARKETING OFFICER
August 2020 - Present
Led a collaborative, high-performance marketing team to drive positive pipeline and revenue impact across the demand generation, product marketing, and brand functions
Developed go-to-market positioning to differentiate Very from competitors, ensuring brand alignment with company-level strategic goals
Built strong cross-functional relationships with product marketing and management discipline leaders to ensure alignment between marketing and business objectives
Achieved quarterly marketing OKRs and ensured all marketing team initiatives mapped to company-level objectives
VERY - VP OF MARKETING
September 2018 - August 2020
Defined and established the new market category of Agile IoT, and positioned Very as the leader in the space
Increased year-over-year marketing-generated revenue by 307%
Managed a marketing budget of $1M, and optimized marketing spend with a quarterly ROI analysis
VERY - DIRECTOR OF MARKETING
May 2017 – September 2018
Ramped a demand generation program that resulted in more than $1M in revenue in the first 12 months
Provided visibility into marketing campaign results and effectiveness, including outbound marketing metrics, lead distribution, opportunity stages, pipeline contribution, and ROI
Increased year-over-year unique website visits by 380%
SKUID - DIRECTOR, MARKETING SERVICES
Worked closely with C-level executives to develop and execute marketing strategies throughout Series A and B funding, setting the stage for the company’s acquisition
Led a 7-person team that supported 100% year-over-year revenue growth
April 2016 – March 2017
SKUID - DIRECTOR OF DIGITAL MARKETING
July 2015 – April 2016
Managed all digital marketing efforts, including web properties, social media, video, and marketing automation
Established, managed, and monitored the performance of digital marketing campaigns, increasing organic website traffic by 33%
Planned and executed relevant digital marketing campaigns for 16 live events
SIGNIX - MARKETING DIRECTOR
July 2013 – June 2015
Created a comprehensive marketing strategy, including demand generation, digital marketing, product marketing, and event marketing, which led to a 538% increase in leads in two years
Reported directly to the Executive Vice President and participated in C-level strategy meetings
Collaborated with the sales and product teams to identify and refine the company’s target market
SIGNIX - MARKETING SPECIALIST
December 2012 – July 2013
Built automation and reporting from the ground up to track the effectiveness of marketing campaigns
Coordinated SEO and PPC strategy, which led to a 779% increase in monthly website visits
TRANSCARD - DIRECTOR OF MOBILE MEDIA
Launched Prepaid Community Magazine, a B2B publication for the financial sector
Developed an interactive iPad version of the publication
September 2012 – December 2012
TRUE NORTH CUSTOM - MAGAZINE DESIGNER
Designed magazine spreads for B2B publications MD News Magazine and Builder/Architect Magazine and designed an interactive iPad version of MD News Magazine
Managed the MD News Facebook page and increased fan base by 14% in three months
July 2011 - September 2012
MEDIA GENERAL - DESIGNER & COPY EDITOR
Led the design team for the Florence Morning News, a daily newspaper with a circulation of 35,000
Designed pages for seven regional newspapers
May 2010 – July 2011
VOLUNTEER EXPERIENCE
FOUNDER
Run for Reece
Founded Run for Reece, an organization to raise money for medical expenses for Reece Bova, a boy born with a congenital heart defect. To date, Run for Reece fundraising efforts have raised more than $36,000.
COMMITTEE MEMBER
ChaTech Women
Organized networking and mentorship events to support women in tech in the Chattanooga, TN area. The mission of ChaTech Women is to inspire connect and support women and girls in technology pursuits through education, networking, and mentoring so they may advance professionally and personally.
MARKETING COMMITTEE MEMBER
Chattanooga Women's Leadership Institute (CWLI)
Contributed to the marketing strategy of CWLI, an organization committed to improving outcomes for women at all levels of society by offering premiere training and networking for professional women of all ages, backgrounds and professions.
ADVISORY COUNCIL MEMBER
Advised university faculty about key industry trends and the qualities employers are looking for in School of Journalism & Communication graduates.
Southern Adventist University School of Journalism & Communication