Computer Screen

BY THE NUMBERS

7 Years of Management Experience

6 Promotions in the Last 8 Years

$12M+ Revenue Generated Over the Past 3 Years

 

RESUME

VERY - CHIEF MARKETING OFFICER

As CMO at Very, Emily Maxie collaborates with Very's product and sales teams to increase brand awareness and generate demand. Emily believes that a rock-solid product is the cornerstone of a winning marketing strategy, which is what attracted her to Very in the first place.

August 2020 - Present

VERY - VP OF MARKETING

September 2018 - August 2020

  • Increased year-over-year marketing-generated revenue by 307% without increasing marketing team headcount. 

  • Managed a marketing budget of $1M and optimized marketing spend with a quarterly ROI analysis of each individual initiative. 

  • Led a rebrand, which led to a 4,180% increase in revenue in the quarter following the launch. 

  • Honed the company’s strategy by leading a service-market fit exercise with the company’s executive team. 

  • Served as interim-VP of Sales for six months, implementing sales strategies that increased the sales pipeline by 104% and revenue by 127% over the previous six-month period. 

  • Collaborated with MIT Enterprise Forum to coordinate a full-day virtual event with more than a dozen speakers during the COVID-19 pandemic, reaching 500+ attendees. 

  • Defined and established the new technology category of Agile IoT, and positioned Very as a market leader in this space. 

VERY - DIRECTOR OF MARKETING

 May 2017 – September 2018

  • Ramped up a demand generation program that resulted in more than $1M in revenue. 

  • Established closed-loop analytics with sales to tie marketing activities to revenue. 

  • Increased year-over-year unique website visits by 380%. Increased year-over-year inbound lead flow by 3,742%. 

  • Collaborated with C-level executives on market segmentation and company strategy. 

  • Monitored and analyzed marketing and sales initiatives to optimize and improve effectiveness and business impact. 

  • Provided visibility into marketing campaign results and effectiveness, including outbound marketing metrics, lead distribution, opportunity stages, pipeline contribution, and ROI.

SKUID - DIRECTOR, MARKETING SERVICES

April 2016 – March 2017

  • Led a team of 7, including writers, designers, and videographers that supported 100% year-over-year revenue growth. 

  • Worked closely with C-level executives to develop and execute marketing strategies throughout Series A and B funding. 

  • Created event engagement plan for Dreamforce, which produced a 211% increase in leads over 2015. 

SKUID - DIRECTOR OF DIGITAL MARKETING

July 2015 – April 2016

  • Managed all digital marketing efforts, including web properties, social media, video, and marketing automation. 

  • Established, managed, and monitored the performance of digital marketing campaigns, increasing organic website traffic by 33%. 

  • Planned and executed relevant digital marketing campaigns for 16 live events. 

SIGNIX - MARKETING DIRECTOR

July 2013 – June 2015

  • Created a comprehensive marketing strategy, including demand generation efforts, digital marketing, product marketing, and event marketing, which led to a 538% increase in leads in two years. 

  • Reported directly to the Executive Vice President and participated in C-level strategy meetings. 

  • Collaborated with the sales and product teams to identify and refine the company’s target market. 

SIGNIX - MARKETING SPECIALIST

December 2012 – July 2013

  • Built automation and reporting from the ground up to track the effectiveness of marketing campaigns. 

  • Coordinated SEO and PPC strategy, which led to a 779% increase in monthly website visits. 

TRANSCARD - DIRECTOR OF MOBILE MEDIA

  • Launched Prepaid Community Magazine, a B2B publication for the financial sector. 

  • Designed and developed an interactive iPad version of Prepaid Community Magazine. 

September 2012 – December 2012

TRUE NORTH CUSTOM - MAGAZINE DESIGNER

  • Designed magazine spreads for MD News Magazine and Builder/Architect Magazine. 

  • Designed an interactive iPad version of MD News Magazine. 

  • Managed the MD News Facebook page and increased fan base by 14% in three months. 

July 2011 - September 2012

MEDIA GENERAL - DESIGNER & COPY EDITOR

  • Led the design team for the Florence Morning News, a daily newspaper with a circulation of 35,000. 

  • Designed spreads and individual pages for seven regional newspapers.

May 2010 – July 2011

 
 

"Emily has an inextinguishable drive. You can’t teach that or coach it. It’s either there or it isn’t."

Ryan Prosser, CEO, Very

VOLUNTEER EXPERIENCE

FOUNDER

Run for Reece

Founded Run for Reece, an organization to raise money for medical expenses for Reece Bova, a boy born with a congenital heart defect. To date, Run for Reece fundraising efforts have raised more than $36,000.

COMMITTEE MEMBER

ChaTech Women

Organized networking and mentorship events to support women in tech in the Chattanooga, TN area. The mission of ChaTech Women is to inspire connect and support women and girls in technology pursuits through education, networking, and mentoring so they may advance professionally and personally.

MARKETING COMMITTEE MEMBER

Chattanooga Women's Leadership Institute (CWLI)

Contributed to the marketing strategy of CWLI, an organization committed to improving outcomes for women at all levels of society by offering premiere training and networking for professional women of all ages, backgrounds and professions.

ADVISORY COUNCIL MEMBER

Advised university faculty about key industry trends and the qualities employers are looking for in School of Journalism & Communication graduates.

Southern Adventist University School of Journalism & Communication

 
  • LinkedIn
  • Twitter

©2020 by Emily Maxie